Just took a look at the Neverwinter founders’ packs and saw that there’s a top level pack at $199, i.e. pretty much what a lifetime subscription would have cost if the game had a subscription. Naturally, you get a lot of goodies for such a steep buy-in to a free to play game, but the key unique features are an exclusive “Menzoberranzan renegade” race and a panther companion. In other words, this pack is aimed squarely at people who think R A Salvatore is the best fantasy writer evah and want to create a Drizzt clone (so it’s a shame that dual scimitar wielding ranger isn’t a class available at launch)
Personally, I think Salvatore is a hack and I’d rather have the collected Wheel of Time books dropped upon my reproductive organ from a great height than read another of his books (or, for that matter, another Wheel of Time book). Personal tastes aside though, I can see there are plenty of people out there who do like them enough to create characters named after whatever variant of “Drizzt” hasn’t already been taken in just about every MMO. I don’t know how many are $199 keen, but I bet if you blocked all names with the letters D,R, Z and T and sold the unlock as a cash shop item you could make a bundle.
And while you’re at it, you could do the same with L, G, L and S. Dear Turbine, if you’re listening, I’ll take a 5% cut as my commission